Search engine optimisation is at the core of ensuring a website can be found when searching the web. In fact, the majority of Marketing Stream's digital marketing services contribute towards and have a positive impact on a website’s search engine ranking.
SEO, or search engine optimisation, is a process which involves on-site and off-site activity to assist a website to rank highly in search engine results for specific keywords and phrases e.g. “marketing agency in Sutton Coldfield”.
SEO requires an understanding of how search engines work, what search engines place importance on, what people search for, how people search and what motivates people to search.
SEO is constantly evolving with best practices needing to change in order to maintain or improve search engine rankings.
Marketing Stream have specialised in SEO since 2007 and our strategies are constantly evolving in order to keep pace with Google’s algorithm changes and updates. However there is one constant, and that is Google prioritises high quality content that users benefit from and love to read, watch, listen to, and share.
We have built-up a technical understanding of how search engines work and this, combined with our marketing experience, ensures we can establish meaningful partnerships with relevant websites and create engaging content that appeals to visitors and motivates them to act.
Ultimately, we can help get your website to rank highly in search engines which increases your website’s visibility and visitor traffic. Once on your website we can also help you to increase the amount of interactions your website receives from visitors, and depending on the objective of each webpage, this can mean maximising the number of direct enquiries, increasing the number of times content is shared, or growing the number of visitors who register their details to either receive updates or download a digital resource.
Ethical SEO conforms to guidelines and best practices as published by Google, Bing and other search engines. Ethical SEO involves on-going activity and there are no shortcuts or cheats. Avoid any SEO agency who claim they can get your website to the top of search results quickly, as they may be using underhand techniques that will ultimately penalise your website in the long-term.
Marketing Stream can help you maximise the value of your website using ethical SEO strategies, which search engines and users love.
Initial SEO Set-up:
Ongoing SEO work:
We want to know your needs exactly so that we can provide the perfect SEO service.
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