Welcome to the Marketing Stream Blog.

7 simple steps to successful advertising An advert with the right message, in the right medium, at the right time and designed in the right way will be successful. 1. Headline – catch their attention The most important aspect to an advert is the headline which should be at the top of the advert. Do not put your logo at the top of an advert, as unless your brand is as well known as Coca Cola, it won’t mean anything to the reader. However, branding is important and your logo should be included within the advert. A subheading just under the headline is a powerful way to support and enhance the message within your headline. Headline: Do you need a Will? Subheading: Act by X and save £XXX 2. Incentive – give a reason to act now An advert with an expiring special offer or a ‘cut out’ discount coupon will, in general, out perform a standard advert without an offer. A discount that has a use by date will provide that extra incentive to make the reader buy your product now. The sooner you can get a person to act after reading your advert the more likely they are to buy. Be creative with your offer, is doesn’t necessarily have to be a straightforward discount which reduces your profit margin. “Make your Will with ABC Solicitors before X Date and we will store your Will for free for the rest of your life, saving you in excess of £xxx’s”.

Image and graphic file types explained, plus when and where to use them.

How to out sell everyone with the instant benefit finder and by writing winning headlines.

How and when to you use a special offer to increase sales.

7 PR mistakes that small businesses should avoid Generating free publicity can be straightforward and when done properly it can be very powerful. Here are 7 common PR mistakes that many small businesses make, and that you can avoid.